Union first opened its doors in New York City in 1989, with its Union Los Angeles shop following soon after in '91. For over 30 years, Union has been the quintessential streetwear boutique and brand representing counter-culture fashion by showcasing leading labels in the industry.
This season, Sergio Tacchini and Union proudly partner on a collaborative apparel collection celebrating both brands' roots at the intersection of street and sportswear. Underpinning the project is the long-standing friendship between Union-owner Chris Gibbs and Sergio Tacchini creative director Sung Choi, who designed Union's original "Frontman" logo—a renowned icon of streetwear's golden years during the 90s. Putting Union's unique spin on heritage Tacchini styles reinterpreted for today's sensibility, the ST x Union Collaboration includes a premium twill track jacket & pant, tennis polo, shorts, color-blocked bucket hat, 5-panel cap, and a hoodie and tee featuring Union's "Frontman" logo.
Coinciding with the release is a campaign highlighting key ST x Union looks worn by Brock Korsan—a.k.a. Brocky Marciano, managing partner for No Vacancy Inn and SVP A&R for Warner Records—and his brother Hank Korsan, a popular DJ and accomplished model. Shot at a prestigious mid-century treetop house in Beverly Hills, CA, the campaign is photographed by Aidan Cullen.